Integration / integration
Use GitHub as the source of truth for release marketing.
Connect GitHub to S2P so releases, tags, and repository signals can trigger reviewable social drafts without asking engineers to rewrite updates.
Start from real shipping events
Use releases, tags, labels, and repository context as trusted inputs for social drafting.
Filter by product intent
Decide which repositories and release types deserve public announcements.
Give marketers usable context
S2P turns technical release records into channel-ready drafts without losing source links.
Source
GitHub stays the operational record.
S2P does not ask teams to duplicate launch data in another calendar first. The release event starts the workflow and remains attached to every draft.
Repository-scoped setup
Authorize the repositories that should feed release marketing automation.
Rule-based triggering
Use repo, branch, tag, label, or release type rules to keep the feed relevant.
Traceable output
Each post can be traced back to the GitHub release that created it.
Workflow
From release event to approved post.
After GitHub sends a qualifying signal, S2P drafts channel-specific copy, queues it for review, and publishes only through the chosen workflow.
- Connect selected repositories through the GitHub App.
- Define release rules and channel destinations.
- Generate drafts for LinkedIn, X, Threads, Discord, or Meta channels.
- Approve, schedule, publish, and retain status history.
Keep exploring
Related pages
FAQ
Questions teams ask
What GitHub data does S2P use?
S2P uses release and repository context needed to draft and track release announcements for configured workspaces.
Can S2P ignore private or internal repositories?
Yes. Teams choose which repositories are connected and which rules can create public drafts.
Does GitHub publish directly to social channels?
No. GitHub provides the source signal. S2P handles drafting, review, publishing, and status tracking.
Can different repositories use different channels?
Yes. Rules can map repositories or release types to the channels that make sense for each product line.
