LinkedInToday we're opening our API to everyone. v2.4 brings background sync, 40% faster cold starts, and first-class webhooks - so your product feels instant and your team ships without the busywork.
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Turn every release
into a story.
The GitHub-native copilot that watches your releases and writes brand-safe posts for every channel.
- GitHubGitHub Integration
- Premium AIPremium AI
- AnalyticsPost analytics
Connect your codebase. Publish everywhere.
- X
- Threads
- Bluesky
- Mastodon
- Discord
- Slack
- Hacker News
- Substack
- +4 more
The problem
You ship constantly. The world hears about it almost never.
You merge the PR. Push the release. Redesign the page. Ship the feature that took weeks. And then it goes out into silence - because turning every release into posts, by hand, across every channel, is a whole second job you never signed up for.
Every post is hand-built
Open the editor, turn the changelog into something humans care about, reformat it for each platform, hunt down the link, hit publish. Then do it all again next release.
Your best work ships in silence
The feature is live. The fix is out. The redesign is up. And almost no one knows - because shipping was never the bottleneck. Being heard is.
Marketing eats your build time
The hour you'd spend writing and scheduling posts is the same hour that could go into the next feature. Every launch forces the same losing trade.
So it slips - and then it stops
Posts move to 'later,' launches pile up unannounced, and all the momentum you earned in code never reaches the people who would actually care.
There had to be a better way. So a developer built one.
Nico Jaroszewski · Founder
The founder
I'm a developer - not a marketer.
Hi, I'm Nico Jaroszewski. I build software for a living - and like most developers I know, my favorite moment is shipping: a new feature, a fix, a redesign that finally feels right. The moment right after is my least favorite - stopping everything to write it up for LinkedIn, then X, then everywhere else.
Every release came down to the same trade: spend an hour on posts, or spend that hour on the next feature. I almost always chose the feature. So my best work kept shipping into silence - and I doubt I'm the only builder who has done that.
So I built Ship 2 Post - the tool I wanted for myself. It connects to my GitHub and my channels, watches what I ship, and turns every release into brand-safe posts I just review and approve. I get to keep building. The marketing takes care of itself.
Developer, not marketerBuilt to ship more
Made in Switzerland
Made in SwitzerlandThe solution
Connect it once. Every release markets itself.
Ship 2 Post sits quietly between your GitHub and your audience. The moment you ship, it drafts brand-safe posts for every channel and lines them up for approval - so you stay in your editor while your launches still go out.
Your GitHubReleases, tags, merges
Ship 2 PostQualifies, drafts, schedules
14+ channelsLinkedIn, X, Discord, more
Connect
It reads your GitHub
Install the app once and choose your repos. Releases, tags, and merges become launch signals automatically - no copy-paste, no webhooks to babysit.
Draft
It writes in your voice
Every release that matters becomes channel-native posts that keep the facts straight and sound like you - LinkedIn depth, X brevity, community tone. Not generic AI filler.
Publish
It ships everywhere
Approve once and it posts to 14+ channels on schedule, with retries, rate limits, and a full audit trail. Marketing finally runs like the rest of your pipeline.
Connect your GitHub
Free to start · See exactly how it works below.
Loved by teams that ship
From release notes to real reach.
Founders, DevRel, product marketers, and agencies who stopped hand-writing launch posts - and let S2P turn every GitHub release into channel-ready stories.
Launch posts write themselves now
We used to lose half a day every release turning the changelog into something humans would actually read. Now S2P drafts LinkedIn, X, and our Discord post the moment we tag a release - in our voice. I just approve.
MR
Marcus Reinhardt
Founder · Northbeam Studio
Our release cadence finally has a voice
As a team of one in DevRel, I can't post everywhere for every ship. S2P routes each release to the right channels with the right tone. Engagement on our launches went from an afterthought to a habit.
SA
Sofia Almeida
Head of DevRel · Lumio
Build in public, without the busywork
I ship most nights. S2P turns every GitHub release into a build-in-public update across Bluesky, X, and Threads before I've closed my laptop. It's the marketing co-founder I never hired.
DO
Daniel Okafor
Indie hacker · shiplog.dev
One release, every channel, on-brand
The brand-voice guardrails are the killer feature. Engineering tags a release and marketing gets channel-native drafts that already sound like us. Review and approve, done. No more rewriting raw release notes.
LH
Lena Hoffmann
Product Marketing · Hoffmann Digital
Governed, auditable, and quiet
Approval modes, cooldowns, retries, and a full audit trail mean release comms ship like production software. My team never touches a social tool - the rules do the routing and we keep the receipts.
PN
Priya Nair
Engineering Lead · Cadence
Distribution that compounds
Every release used to vanish into a changelog nobody read. Now each one becomes a week of consistent, on-brand posts. Our launch reach is finally a system instead of a scramble.
TV
Tomas Vidal
Growth · Replume
Maintainer-friendly by default
Semver gates and path rules mean only the releases that matter ever get announced. Internal churn stays private, customer-visible launches go out. I set it once and stopped thinking about it.
AC
Ava Chen
OSS Maintainer · gridkit
We run it across every client
For agencies this is unfair leverage. We connect each client's repos, set their voice and channels once, and every release turns into reviewable launch content. It scales without scaling the team.
JB
Jonas Berg
Agency Owner · Berg & Co
Launch posts write themselves now
We used to lose half a day every release turning the changelog into something humans would actually read. Now S2P drafts LinkedIn, X, and our Discord post the moment we tag a release - in our voice. I just approve.
MR
Marcus Reinhardt
Founder · Northbeam Studio
Our release cadence finally has a voice
As a team of one in DevRel, I can't post everywhere for every ship. S2P routes each release to the right channels with the right tone. Engagement on our launches went from an afterthought to a habit.
SA
Sofia Almeida
Head of DevRel · Lumio
Build in public, without the busywork
I ship most nights. S2P turns every GitHub release into a build-in-public update across Bluesky, X, and Threads before I've closed my laptop. It's the marketing co-founder I never hired.
DO
Daniel Okafor
Indie hacker · shiplog.dev
One release, every channel, on-brand
The brand-voice guardrails are the killer feature. Engineering tags a release and marketing gets channel-native drafts that already sound like us. Review and approve, done. No more rewriting raw release notes.
LH
Lena Hoffmann
Product Marketing · Hoffmann Digital
Governed, auditable, and quiet
Approval modes, cooldowns, retries, and a full audit trail mean release comms ship like production software. My team never touches a social tool - the rules do the routing and we keep the receipts.
PN
Priya Nair
Engineering Lead · Cadence
Distribution that compounds
Every release used to vanish into a changelog nobody read. Now each one becomes a week of consistent, on-brand posts. Our launch reach is finally a system instead of a scramble.
TV
Tomas Vidal
Growth · Replume
Maintainer-friendly by default
Semver gates and path rules mean only the releases that matter ever get announced. Internal churn stays private, customer-visible launches go out. I set it once and stopped thinking about it.
AC
Ava Chen
OSS Maintainer · gridkit
We run it across every client
For agencies this is unfair leverage. We connect each client's repos, set their voice and channels once, and every release turns into reviewable launch content. It scales without scaling the team.
JB
Jonas Berg
Agency Owner · Berg & Co
How it works
A release journey that feels like a product system, not a marketing chore.
Click through the path from repository signal to governed distribution. S2P turns every qualified release into a controlled, channel-ready launch workflow.
Integrations
One release signal, every place your market pays attention.
Source from GitHub, publish to social channels, route to community spaces, and send signed payloads into your own systems. OAuth and token-backed providers stay isolated from AI generation.
Source
GitHub
Signed repository events become normalized release signals.
Outputrelease, tag, merge
Executive launchLong-form release narratives with business context.
Outputpost + image
Fast updateX
Concise threads for technical momentum and changelog links.
Outputpost / thread
Product voiceThreads
Conversational updates for broader product audiences.
Outputpost
Builder feedBluesky
Short release notes for developer-native distribution.
Outputpost
Community
Subreddit-safe copy with context and plain-language value.
Outputpost draft
Owned audiencePage updates for customers who follow product releases.
Outputpage post
Visual releaseImage-aware post variants for product moments.
Outputcaption
Video notesYouTube
Release scripts, descriptions, and update summaries.
Outputdescription
Technical launch
Hacker News
Sharp, factual copy for engineering audiences.
Outputtitle + text
Deep dive
Substack
Newsletter-ready release analysis and product context.
Outputarticle brief
Composable
Custom Webhook
Signed JSON payloads for internal systems and CMS flows.
Outputidempotent JSON
Federated
Mastodon
Community-native updates for distributed audiences.
Outputstatus
Community opsDiscord
Server announcements for product communities and beta groups.
Outputmessage
Internal enablement
Slack
Launch summaries for sales, support, and success teams.
Outputchannel post
Source
GitHub
Signed repository events become normalized release signals.
Outputrelease, tag, merge
Executive launchLong-form release narratives with business context.
Outputpost + image
Fast updateX
Concise threads for technical momentum and changelog links.
Outputpost / thread
Product voiceThreads
Conversational updates for broader product audiences.
Outputpost
Builder feedBluesky
Short release notes for developer-native distribution.
Outputpost
Community
Subreddit-safe copy with context and plain-language value.
Outputpost draft
Owned audiencePage updates for customers who follow product releases.
Outputpage post
Visual releaseImage-aware post variants for product moments.
Outputcaption
Video notesYouTube
Release scripts, descriptions, and update summaries.
Outputdescription
Technical launch
Hacker News
Sharp, factual copy for engineering audiences.
Outputtitle + text
Deep dive
Substack
Newsletter-ready release analysis and product context.
Outputarticle brief
Composable
Custom Webhook
Signed JSON payloads for internal systems and CMS flows.
Outputidempotent JSON
Federated
Mastodon
Community-native updates for distributed audiences.
Outputstatus
Community opsDiscord
Server announcements for product communities and beta groups.
Outputmessage
Internal enablement
Slack
Launch summaries for sales, support, and success teams.
Outputchannel post
Adapter-first architecture
Every provider has explicit auth, publish, retry, and metrics behavior.
Credentials stay protected
Tokens are encrypted at rest and never passed into model prompts.
Operationally aware
Provider limits, idempotency, retries, and status tracking are part of the workflow.
Features
The launch automation layer between engineering and market.
S2P is not a content toy. It is an operating system for release communication: rules, AI drafting, publishing ops, and trust controls working as one governed pipeline.
autonomy.stack
Rules EngineActive capability
Trigger rules that understand release intent.
Customer-visible releases reach public channels. Internal churn never leaves the repo.
-91%
irrelevant updates suppressed
Semver + release kind
Path and branch filters
Per-channel destinations
GitHub signal
S2P decision
InputActionOutcome
release v2.4.0matchpublic launch
docs typomuteprivate
security patchroutereview first
Context preserved
Release facts, rule match, and final copy stay linked.
Control retained
Manual review, scheduled publish, or trusted autopilot.
Pricing
Free to start. Paid when a workspace gets serious.
Free
Start hereAutonomous release posting with S2P attribution.
$0
forever
- Unlimited workspaces
- 1 connected repo
- 2 social integrations
- 1 post a day
- No credit card needed
Starter
X includedRemove the watermark and publish link-free posts to X.
$5
/ month, billed annually
- Premium AI models
- Draft aggregation
- Autonomous mode
- Remove S2P branding
- 3 social integrations
- X/Twitter publishing
- Unlimited posts
Growth
Launch-readyAdd links, images, API access, and team usage.
$15
/ month, billed annually
- 3 connected repos
- 6 social integrations
- AI image posts
- API access
- Team members
Scale
All channelsUnlock full distribution breadth and webhooks.
$40
/ month, billed annually
- Unlimited repos
- All social integrations
- Custom webhooks
- Higher concurrency
- No post analytics
Business
AnalyticsMeasure reach, engagement, clicks, and post performance.
$80
/ month, billed annually
- Everything in Scale
- Post analytics
- Metric pulls
- Analytics export
- Priority support
Free and Starter are link-free. Growth unlocks URLs and images. Business unlocks analytics, exports, and priority support. Full social coverage expands as reserved providers go live.
FAQ
Questions, answered.
Everything worth knowing before you connect your first repo.
You install the Ship 2 Post GitHub App and choose the repositories you care about. From there it watches releases, tags, and merges through GitHub's signed webhooks - nothing to copy-paste and no scripts to maintain.
Stop writing release posts.
Your engineers already commit. Now those commits become content - in your voice, on every channel.