Release automation
Auto-post GitHub releases to social media
Ship 2 Post watches your GitHub releases and turns each one into brand-safe posts for LinkedIn, X, Threads, Bluesky, and 10+ more channels - drafted in your voice, approved in one click, and published on schedule.
Every release
A release, tag, or merge in GitHub becomes the factual trigger for a post - no blank content calendar to fill.
14+ channels
One release fans out to LinkedIn, X, Threads, Bluesky, Reddit, Mastodon, Discord, Slack, and signed webhooks.
Approval-first
Drafts wait in a review queue by default. Approve, edit, or schedule before anything reaches your audience.
Workflow
How auto-posting GitHub releases to social media works
The loop is deliberately controlled: detect the release, qualify it, draft channel-native copy, then approve and publish. You stay in your editor while distribution runs itself.
Connect GitHub once
Install the GitHub App and pick the repositories to watch. Releases, tags, and merges become launch signals automatically.
Qualify the release
Rules for semver, branch, path, label, and repo decide which releases deserve a post, so internal churn never goes public.
Draft channel-native posts
Each qualified release is rewritten from the real facts into LinkedIn depth, X brevity, and community tone in your brand voice.
Approve and publish
Review in one queue, approve with one click, and publish on schedule with retries, rate limits, and a full audit trail.
Why teams switch
Stop hand-posting every release
- Turn the changelog you already write into posts instead of rewriting it per platform.
- Keep brand voice consistent with reusable profiles and channel templates.
- Auto-post to 14+ channels, or keep human approval on the ones that matter.
- Encrypted OAuth tokens stay out of AI prompts and out of the browser bundle.
- Every post traces back to the release signal that created it.
- Schedule, retry, and measure release announcements from one workflow.
Go deeper
Built into release marketing automation
This page is the short version. These pages cover the capabilities, pricing, and full how-to behind auto-posting GitHub releases to social media.
FAQ
Questions teams ask
How do you automatically post GitHub releases to social media?
Install the Ship 2 Post GitHub App on the repositories you choose. When a release, tag, or merge ships, S2P detects it, drafts channel-native copy in your brand voice, and holds it in a review queue. Approve once and it publishes on schedule, so you never reformat a changelog per platform again.
Which social platforms can Ship 2 Post publish to?
One GitHub release can fan out to 14+ destinations: LinkedIn, X, Threads, Bluesky, Reddit, Facebook, Instagram, YouTube, Hacker News, Substack, Mastodon, Discord, Slack, and signed custom webhooks - each with copy shaped for that channel.
Do I have to approve every post, or can it run on autopilot?
Human approval is the default: drafts wait in a queue until you approve, edit, or schedule them. Autonomous mode is opt-in per channel once you trust the loop, so nothing goes public without the level of control you choose.
Will it post noisy or internal releases too?
No. Rules for semver, branch, path, label, and repository qualify only the releases worth announcing, so internal churn, pre-releases, and chores never reach your audience.
Is it free to start?
Yes. The free plan auto-posts from one connected repository at no cost, with no credit card. Paid plans start at $5/mo billed yearly and add premium AI, X publishing, 14+ channels, links, images, API access, and analytics.
Are my GitHub and social tokens safe?
Yes. OAuth and access tokens are encrypted at rest, kept out of AI prompts, and never shipped to the browser bundle. Every published post traces back to the exact release signal that created it in a full audit trail.
Next step
Connect your repo and let your next release post itself.
Start with one repository and one channel on the free plan. Add rules, channels, and autonomous mode once the loop is trusted.
